Chapter: I Adam Smith (Micro-Synthesis Reflection)
✶ Synthesis: "Design must remember who it serves."
🌄 It's not just about making something work. It's about making sense. That it doesn't crush the diverse in its drive for efficiency. Because even the automatic needs an ethical memory so as not to forget the real bodies that inhabit the abstract. Just as language shapes realities, the design of systems defines lives. And in that invisible architecture, we can insert values, care, shelters. Not everything that is effective is fair. And not everything fair is measured in numbers.
📘 Context of this synthesis.
Smith never wrote about digital design ethics, but he did understand that commerce must have a moral basis. Today, when algorithms structure our decisions, it is not enough for a system to work: it must work with purpose, inclusion and fairness.
This synthesis reminds us that design is not neutral: it either includes or excludes. Each interface, each standard, each social network defines who participates and how. Technical efficiency without ethical justice perpetuates invisible inequalities.
- Who does the design of the things you use every day serve?
- How could you contribute to more inclusive design in your environment?
- What systems do you know of that work well but exclude many?
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